AZAMARA creating a deeper DESTINATION IMMERSION

Why 9branding? 9 is our lucky number. Back in 1999 (lots of 9), Lucas Compan and Sylvio Compan put some ingredients into a blender: two decades of experience working with brands such as Coca-Cola, L’Occitane, Honda, Danon, Banco do Brasil, JPMorgan Chase + brave creativity + love for what they do + sense of humor + patience to keep up with the digital scene constantly changing. The result is a multicultural, multidimensional digital marketing boutique that designs digital strategies connecting #millennials with their needs. This Brave Creative Brazilian Duo is now living la vida loca for almost 10 Years in Nuts York - which we love so much.

Please, keep reading to learn more about 9branding's successful cases on content creation.

9branding collaborates with two giants to create an award-winning project: Amyr Klink, explorer and sailor, and Cisa Trading, the largest trading company in Latin America, create sponsorship promoting new adventures and improving teamwork. In one year, Cisa Trading's sales team was able to increase sales by up to 33%.

How do you generate US$ 9 million through marketing actions in less than a year? Well, truth is, we had one of the most powerful soccer brands in Brazil, let alone the world, in our hands - Botafogo F.R. However, we made it even stronger. And as a sponsor, Telefonica had great R.O.I. For instance, 16,000 women (world's record in 2001) and 110,000 Botafogo soccer fans at Maracanã stadium attended one soccer match alone - which was the record in Brazil and in the world.

São Paulo Futebol Clube is the 3rd largest soccer club in Latin America, and Morumbi stadium is the second largest stadium in Brazil. We invited Coca-Cola and McDonald's to design the first ever double-facing restaurant at Morumbi stadium. Meaning, the restaurant would work both during soccer matches, with concession windows facing the street and to the interior of the stadium, and facing only the street the rest of the days.

Founded in 1808, Banco do Brasil, the largest bank in South America and the 15th largest in the world (2014) has sponsored BB Beach Volleyball Circuit since 1992. Lucas Compan was part of the team in charge of designing this incredibly successful long-lasting project. The results were beyond great, to the point that we were getting much better R.O.I. with sponsorship than advertising.

The challenge: find a sponsor to team up with on creating, designing, and producing new cocktail menus for some of the coolest Brazilian bars in New York City.

The answer: brand matchmaking, which brought us the perfect brand to sponsor this project, and get tons of exposure. We created a 5-D branding device. Sensory branding makes the experience with a brand much more memorable and enduring. That is how the first ever bottle menu was designed.

Did you know that 70% of all the coffee you drink at Starbucks comes from Brazil? Brazil produces the best coffee in the world but due to a lack of marketing, few people are aware of it. To change this perception, BSCA - Brazil Specialty Coffee Association commissioned 9branding to design a solution. We put together a thematic lounge where business and pleasure were walking hand-in-hand, and where touch, taste, smell, sight, and sound were being stimulated inputs all the time.

How do you promote tourism in Brazil during the FIFA World Cup 2014? We had a very nice conversation with The Christ the Redeemer and The Statue of Liberty. 9branding was playing matchmaking and it worked. We put them together in a thematic lounge in New York City - and the Brazilian Destination Marketing Bureau was more than happy. During the World Cup, Brazil welcomed 1.8 million tourists in one month alone.

'The Brazilian Heat' is an opportunity to sponsor a unique media platform that connects and engages audiences with brands in much deeper emotional level. Because it delivers what the audience wants in terms of brand communication - just not with advertising. Consumers, especially Millennials, do not want to be sold to. They want to be educated. Click here to learn more.